Weight Reduction Services
Companies in this industry provide nonmedical weight loss services and products that include counseling, food supplements, menu and exercise planning, and body measurement and weight monitoring. Major companies include Jenny Craig, Nutrisystem, and Weight Watchers (all based in the US), as well as Dukan Diet (France), Nutrition & Diet Center (Saudi Arabia), and Rosemary Conley (UK).
Excess weight is drawing concern around the globe, potentially creating demand for the industry. Traditionally a problem in developed economies, overweight and obesity rates have been increasing in low- and middle-income countries. According to World Health organization, about 2 billion adults, 18 years, and older, were overweight.
The US weight reduction services industry includes about 3,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $2 billion.
The industry doesn't include companies that provide medical or surgical weight reduction or companies that operate physical fitness facilities, health resorts, or spas. Fitness centers, health supplement stores, and spas are covered in separate industry profiles.
Competitive Landscape
Consumers' excess weight, personal income, and leisure time drive demand. The profitability of individual companies depends on effective marketing, customer acquisition and retention, and efficient operations. Large companies have advantages of scale in marketing, infrastructure, and partnerships, such as licensing deals for private-label products and foods. Small companies can compete effectively by offering individualized services or upscale facilities. The US industry is concentrated: the 50 largest companies account for about 70% of industry revenue.
Weight reduction services may compete with health and fitness centers, hospitals, or other medical providers that offer weight management services, and indirectly with smartphone apps and other gadgets that track calories.
Products, Operations & Technology
Major services include weight loss services and non-medical weight loss programs (each at about 50% of industry revenue). Other services include retail
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